Why commerciality won’t cramp your style
Words by Amy McArthur
As a commercially minded designer and now business leader, my regularly shared opinions on efficiency, budgets and business data have been met with much eye rolling and little enthusiasm. Why are so many Architects and Designers afraid that a little commerciality will cramp their creative style?
I get that we are not all driven by profits, so why should you build some better business practices into your processes?
As a sole trader, knock yourself out, be as indulgent as like. Work through the night redesigning that super important junction ten times over, spend a month’s rent on a laser cut model with working lights. But as an Employer, you have an obligation to build a little commerciality into your practice. Your staff and your clients are relying on you to be sustainable; they have signed up and have backed you in.
I admit that no designer ever has said “the budgeted hours you gave me to document this house made me feel so much more creative!” We don’t normally associate rules and boundaries with problem solving and innovation, it’s a bit like asking a designer to come up with a ground-breaking design solution, but make sure you only colour within the lines. The idea of it makes you start looking for the exits, right?